Best Time to Send Push Notification, A Complete Guide

Push notifications are the most popular tool for any business to engage with their customers. Users are re-engaged through web push notifications by sending them updates. The best time to send notifications is also important. End a notification at the right time, and you’ll see higher click-through rates (CTR), conversions, and user satisfaction. Send it at the wrong time, and you risk being ignored or worse, uninstalled.

So, when is the best time to send push notifications? Its answer depends on your audience, industry, and goals. This article is going to give you detailed information about this.

Best Time to Send Push Notification

Not many customers can be attracted just by sending notifications, it is equally important to send notifications at the right time. By considering the customer’s location, type of business, current time of the customer’s country and his mood and sending notifications at the right time, the conversion rate becomes high.

Whatever web push notifications are sent for customer re-engagement, if they are used in the right way, then the money spent on ads can be saved and business can get growth. Below we will discuss in detail what is the best time to send push notifications.

Why Timing Matters in Push Notifications

Before knowing the best time to send push notifications, it is also important to know why timing matters in push notifications.

Unlike email or messages, push notifications are not saved in any inbox, push notifications quickly appear on the notifications bar or screen and are activated when clicked or deleted.

Best time to send push notification is necessary because of given points,

• Well-timed notifications feel helpful and relevant.
• Poorly-timed notifications can annoy users and lead to unsubscribes.

For example, suppose you send notifications at 3 AM, then the user will be sleeping, it is possible that he has turned on do not disturb mode, then there is no benefit in sending notifications. But on the contrary, if you send notifications of food products at breakfast, lunch or dinner time, then the chances of purchasing increase.

General Best Times to Send Push Notifications

In many industries, the average time spent researching customer behaviour has been reduced by sending web push notifications. Because every audience in the market is different and unique but they have some common factors.

1. Morning (7 AM – 9 AM)

• Users check their phones right after waking up.
• Great for news, productivity apps, fitness reminders, or weather updates.
• Example: “Start your day right! Here’s today’s top news headlines.”

2. Midday (12 PM – 2 PM)

• Peak lunch hours when people take a break.
• Effective for food delivery, eCommerce flash sales, or entertainment apps.
• Example: “Hungry? Get 20% off lunch orders for the next hour!”

3. Evening (7 PM – 9 PM)

• After work, people are more relaxed and have time to browse.
• Perfect for shopping apps, video streaming, or gaming apps.
• Example: “Your favorite series has a new episode! Watch now.”

4. Late Night (10 PM – 11 PM) – Be Careful

• Works only if your audience is global or specifically night-active (e.g., gamers, students).
• Example: “Join now! Late-night tournament starts in 15 minutes.”

Best Days to Send Push Notifications

The best time to send push notifications is not only daily, it can also be a specific day of the week where there is a possibility of earning more profit.

• Midweek (Tuesday – Thursday): Higher engagement because people are active but not overwhelmed like Monday or distracted like Friday.
• Weekends: Best for lifestyle, entertainment, food, or travel apps.
• Monday: Typically low CTR because people are busy catching up.
• Festival days: You can increase the sales of your product by sending notifications about targeted products on any festival.

Example: You can get good conversions by sending notifications of Christmas cakes or other Christmas related products on 14th December.

Industry Specific Best Time to Send Push Notification

It also depends on the industry as to which time will be perfect for sending notifications. Let us understand from the examples given below what is the best timing according to each industry.

• E-commerce: Evenings and weekends, when users shop online.
• News & Media: Early mornings and lunch breaks.
• Travel & Hospitality: Evenings and weekends (when users plan trips).
• Health & Fitness: Early mornings (for motivation) or post-work evenings.
• Gaming: Late evenings, weekends, and holidays.

Factors That Influence the Best Time

Let us understand from the points given below which factors are taken into consideration for choosing the best time.

1. Audience Demographics

• Working professionals may prefer breaks and evenings.
• Students may be more active at night.

2. Geographic Location & Time Zone

• A global audience means you can’t pick one universal time.
• You’ll need time-zone-based delivery for relevance.

3. User Behavior Data

• Track when users are most active in your app or on your website.
• Send notifications aligned with those patterns.

4. Type of Notification

• Urgent alerts (e.g., flight delays) must be instant.
• Promotional offers can be scheduled for optimal hours.

Data-Driven Approach: Personalization Wins

Personalization is important along with knowing the best time to send notifications. Modern web push notification services like AlertWise also allow you to,

• Segment audiences by time zone, activity level, or demographics.
• Analyze past engagement data to find peak activity times.
• A/B test different timings to see what works best.
• Automate delivery based on user behavior (e.g., send a push when a user abandons a cart).

Example:

• User A shops mostly at night – Send promotions at 8 PM.
• User B engages in the morning – Send offers at 8 AM.

Mistakes to Avoid in Timing

Always try to avoid some of the common mistakes given below so that you can get maximum benefit from sending notifications.

Sending Too Many Notifications

Even if the timing is perfect, you don’t want to send too many notifications, which might make the user get fed up and unsubscribe.

Ignoring User Preferences

Always send notifications keeping the user’s preferences in mind, never avoid this factor.

Not Testing Across Time Zones

Sending at 9 AM in India is 11:30 PM in New York—timing must be localized.

How AlertWise Helps You Send at the Best Time

If you’re managing push notifications for your website or app, AlertWise makes timing effortless with features like,

• Time-zone based delivery – Every user gets the message at their local optimal hour.
• Smart scheduling – Suggests best times based on user engagement data.
• Automation & triggers – Send notifications when users take (or don’t take) specific actions.
• Segmentation – Target specific user groups with different timings.

You can send notifications at the perfect time with the help of all the features provided in this web push notification tool. If you are wordpress user then you can setup alertwise web push notification on your wordpress site with the help of WordPress web push notifications plugin.

So far we understand the best time to send push notifications depends on your audience, industry, and goals. While general guidelines suggest mornings, lunch hours, and evenings work best, the true answer lies in data-driven personalization.

By analyzing user behavior and leveraging smart push tools like AlertWise, you can send notifications when users are most likely to engage, leading to higher CTRs, conversions, and customer satisfaction.