Send Push Notifications Without App: Whenever we talk about push notifications, the first thing that comes to mind is that an app is required to send notifications, which is completely wrong. The notifications sent in the app are native type of notifications in which the user has to give permission, after that you can send notifications.
But through web push notification you can Send Push Notifications Without App. Web push notification is a default feature provided in the all latest browser, with the help of which you can send notifications to mobile, desktop, tablet or any other device without any app.
In this article, we will chart in detail how push notifications work without an app, its benefits, limitations and why alertwise web push notifications service is the best.

Send Push Notifications Without App
Whenever push notifications are sent to users’ browsers without an app, it is called web push notifications. In which there is no need to install any app, you can send notifications to a large number of users with just one click without any app.
Web push notifications are browser-based notifications that are sent to the user’s device. Even when the user is offline, there is no loss of notifications and he gets notifications when he comes online. These notifications are supported on all devices that run a browser. These include desktop, mobile and any other device.
What Are Push Notifications Without an App?
Notifications sent without an app are called web push notifications. These notifications are browser-based. Web push notifications are more effective than in-app notifications and help reach more customers. to Send Push Notifications Without App you just need small setup.
- On Desktop: They appear in the bottom-right or top-right corner.
- On Mobile: They appear like regular app notifications.
These are called Web Push Notifications, sometimes its called “browser push” or “site notifications”.
How Do Web Push Notifications Work?
Everyone knows about mobile app push notifications and their working, but let us see in detail the working of web push notifications which send without an app.
1. User Visits Your Website
A visitor comes to your website through a browser, which can be any device, be it a desktop or mobile.
2. Permission Request
A subscription prompt pops up in front of the user asking the user for permission to subscribe. It looks something like this – “Allow notifications from this site?”
3. Subscription
When a user grants permission by clicking Allow for a subscription, he or she agrees to receive future notifications from the current site.
4. Notifications Sent
As soon as a user subscribes to your site, you can send him push notifications. The push notification goes directly to his device such as desktop, mobile etc.
Benefits of Sending Push Notifications Without an App
Native app notifications have many disadvantages, the biggest one being that you have to install the app and give permission. But web push notifications that send push notifications without an app do not require app installation.
Below are some of the major benefits of sending push notifications without app,
- No App Development Needed – Save thousands of dollars and months of development work.
- Works Across Devices – Desktop, mobile, tablets Chrome, Firefox, Safari, and Edge support web push.
- Real-Time Engagement – Send instant updates: sales, discounts, blog posts, news, alerts.
- Higher Opt-In Rates – Unlike email (where users hesitate), push opt-ins are quick and require just one click.
- Re-Engagement – Even if a user never comes back to your site, you can still bring them back with a push.
Common Use Cases
There are some common use cases of Send Push Notifications Without App from which you can guess how necessary web push notifications are for any type of business site.
- E-commerce Stores: Send price drop alerts, cart reminders, flash sales.
- News & Blogs: Push breaking news updates.
- SaaS Products: Announce new features or downtime alerts.
- Content Creators: Share new videos, posts, or podcasts.
- Local Businesses: Promote offers, deals, or events.
Tools to Send Push Notifications Without an App
There are many web push notification tools available in the market but the most modern tool is AlertWise. This is a modern solution that comes with many advanced features.
- OneSignal (High Pricing & Traditional Features)
- PushEngage (High Pricing)
- VWO Engage (High Pricing)
- Firebase Cloud Messaging (FCM) (Technical & Coding Knowledge)
- AlertWise (modern solution with advanced features)
All the popular tools in the market come with traditional features and old technology, and their pricing is also quite high. But along with free and some cheap plans, AlertWise provides you a reliable service with all those features plus exclusive advance features. Now click on Create Free Alertwise Account to start your journey with Alertwise.
Key Features to Look For
While choosing the best web push notifications service, check for the below features.
- Segmentation: Send notifications to specific audiences (e.g., users who viewed shoes).
- Automation: Trigger notifications based on user actions (e.g., abandoned cart).
- Analytics: Track clicks, engagement, conversions.
- Cross-Browser Support: Ensure Chrome, Safari, Edge, Firefox compatibility.
All the above mentioned web push notifications services have this feature in paid plans, but AlertWise is the only service that offers all these features along with other features in free plan as well.
Limitations of Web Push (and Solutions with AlertWise)
All the web push notifications available in the market have the limitations given below but Only Alertwise has solved this problem with its modern technology and features.
In-App Social Media Browsers Don’t Support Push
- If traffic comes from Facebook/Instagram, users can’t subscribe.
- Solution: Platforms like AlertWise created NativePush, which redirects users to their default browser (Chrome/Safari) where subscriptions work.
User Consent is Mandatory
- Without “Allow” permission, you can’t push.
- Solution: Use engaging prompts and incentives (discount codes, freebies).
Not Supported on All Browsers (iOS before iOS 16)
- Earlier, iPhones didn’t support it, but now Safari on iOS supports web push.
Real-World Example
A small eCommerce store installed web push on their site. Within 30 days,
- Subscribers gained: 3,500
- Click-through rate: 12% (compared to ~3% on email)
- Revenue uplift: 18% from returning customers via push reminders
In the modern era, there is no need for any type of mobile application to send push notifications. Sending push notifications without app is possible with the help of Web Push Notifications.
By using modern platforms like AlertWise, you not only send push notifications without an app but also overcome limitations like in-app social media browsers through technologies like NativePush and Universal Subscribe Link.
If you want increased engagement, higher conversions, and lifetime subscribers then create a free account with AlertWise web push notifications today.
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Choose the perfect plan to elevate your business and skyrocket engagement with targeted push notifications that convert!