How to Send Web Push Notifications on Social Media Browsers (Like Instagram, Facebook, Twitter & More)

Send Web Push Notifications on Social Media Browsers: Social media has become a big source of traffic, most websites now get traffic from social media which includes Instagram, Facebook, Telegram group, YouTube, Tweet on X. Many businesses now promote themselves through social media.

But here there is a big problem in social traffic, whenever a user opens any link from social media, that link opens in the inside app browser, like Facebook’s browser, Instagram’s browser, or Twitter’s browser.

but In-app browsers don’t properly support Web Push Notifications. In this case if you use any traditional web push notifications service then you’re missing out on thousands of potential subscribers from social media.

AlertWise solves this problem with its exclusive technologies:

• NativePush™ — Smart Redirect for Social Traffic
• Universal Subscribe Link™ — Collect Subscribers from Anywhere

Web Push Notifications on Social Media Browsers

Let look at this topic in detail below that how in-app social media browsers do not support web push notifications and all the web push notifications services available in the market cannot convert the traffic coming from social traffic into subscribers. But how the modern web push notifications service AlertWise converts social traffic into lifetime subscribers with the help of its new technology.

Why Push Notifications Don’t Work in Social Media Browsers

Whenever a website gets traffic from social media such as Instagram, Facebook, Twitter (X), LinkedIn, TikTok, or Threads or any other social media platform. After clicking on a link on social media, that link does not open in any popular browser like Chrome, Safari, or Firefox. Instead, the platform loads your site in a mini in-app browser.

The issues with these browsers are:

• They block service workers, which are essential for push notifications.
• Users cannot subscribe to push notifications.
• Tracking and engagement data is incomplete.
• Your re-marketing and re-engagement strategy fails.

In short if you see then no social media in-app browser supports web push notifications.

NativePush – Smart Redirect for Social Traffic

But to solve this problem, modern web push notifications service AlertWise developed a technology called NativePush that can convert social traffic into lifetime subscribers.

NativePush is a technology through which a link clicked on any social media is redirected from the in-app browser directly to the default browser like Chrome, Safari, or Firefox. By supporting web push notifications on any popular default browser, you are able to convert the traffic coming from social media into real time subscribers.

This feature is also available in the free plan of AlertWise, which is not available anywhere else in the market even in paid plans.

How It Works

• AlertWise automatically detects if a visitor is browsing through an in-app browser (like Instagram or Facebook).
• Instead of letting them stay stuck there, NativePush prompts the user to open your site in their default browser(Chrome, Safari, or Firefox).
• Once in the default browser, the user can subscribe to push notifications normally.

Why It’s Powerful

• Works for all users by default (not just WordPress – available for every AlertWise account).
• Ensures your social media traffic can become subscribers.
• Dramatically increases subscription rates.
• Gives you accurate engagement and click tracking.

Example Scenario:

Imagine running a Facebook ad that drives 10,000 visitors. Without NativePush, 0% could subscribe and 5-10% re-visit your site. With NativePush, the majority of them will be prompted to move into Chrome or Safari, where they can subscribe – turning lost traffic into loyal subscribers.

Real Case Study: How NativePush Helped a Social Traffic Only Client Gain 2,018 Subscribers in 1 Month

We have a client who gets 100% of his traffic from social media. His website has 0% organic traffic. All the traffic on his website comes mostly from Facebook, Instagram, and Twitter ads/posts.

The major problem for him was that whenever he got traffic from social media, all the links used to open in the in-app browser. Due to which he used to gain 0% subscribers even after web push notifications were enabled on the website.

But everything changed when he installed AlertWise on his website.

The Results (After 1 Month):

• Total Subscribers Gained: 2,018
• Traffic Source: Only from social platforms (no organic visitors at all)
• All subscribers came through NativePush redirects

This case study shows that even if you are completely dependent on social media ads and posts, you can still gain a large amount of subscribers. Being AlertWise about this plays the role of a game changer.

Universal Subscribe Link – Collect Subscribers From Anywhere

This is an advanced feature of Alertwise which is provided only by Alertwise in the market. Just like NativePush, this feature helps you to gain subscribers.

This feature allows you to turn any link into a push subscription prompt. When a user clicks the link, they’ll immediately see the Subscribe popup, and once they confirm, they’re added to your subscriber list.

Where You Can Use It

• In your Instagram bio
• Inside Facebook groups or posts
• In your Twitter/X threads
• As a YouTube video description link
• Inside blog posts or newsletters
• On QR codes for offline campaigns

Why It’s Unique

The web push notifications services available in the market only allow you subscriptions through the website. But with AlertWise, you can collect subscribers from any platform, anywhere on the internet or Offline (QR Code).

Benefits for Social Media Marketers

If your marketing strategy depends on social media traffic, these 2 features are game changers.

• Boost subscription rates from Facebook, Instagram, Twitter, TikTok, and more.
• Engage your social audience again, even after they leave your profile or ad.
• Target visitors more accurately, since AlertWise tracks and redirects properly.
• Turn every click into a long-term re-engagement opportunity.

Real-Life Example

Let’s say you run an eCommerce store and promote your products via Instagram stories and Facebook ads.

• Without AlertWise → Users click, visit inside Instagram browser, can’t subscribe to push notifications → Lost engagement.
• With AlertWise NativePush → Users are redirected to Chrome/Safari → They subscribe and become part of your notification audience.
• With AlertWise Universal Subscribe Link → You add the link in your YouTube video description → Viewers subscribe directly while watching.

The result of which will be that your short term visitor coming from social media traffic will become your lifetime subscriber.

FAQs

Final Words

Social media has become the biggest source of traffic in today’s market. The traffic coming from social media is valuable and it is beneficial for us to re-engage it as subscribers. But because social media links open in in-app browsers, traditional web push notifications services are unable to support it and you lose subscribers.

But with the help of AlertWise NativePush and Universal Subscribe Link you can convert social clicks into loyal subscribers, You can engage users across every platform, You’ll never lose traffic just because of browser limitations.

If you rely on Facebook, Instagram, Twitter, YouTube, or TikTok for traffic, AlertWise is the only complete solution that ensures you can collect, engage, and grow your audience with Web Push Notifications.